Billy Grace

Billy Grace is an AI-powered solution for marketers that provides better tracking, attribution, analytics and automated optimization. The idea is to make online marketing more precise and efficient.

By providing a single, unbiased source of truth, Billy Grace gives you a reliable view of your data through its first-party pixel and ensures that you can make data-driven decisions. The platform also provides modeled attribution, giving you a better understanding of how ads are performing. You can then view results in customizable dashboards with new scaling metrics to get a unified view of your marketing efforts.

Some of the key benefits of Billy Grace include:

• First-Party Data: Get accurate tracking across all channels and devices, while ensuring compliance with GDPR regulations.
• Modeled Attribution: Combines Marketing Mix Modeling with data-driven attribution to get a complete picture of advertising effectiveness.
• Centralized Analytics: Connect all marketing channels in one place, so you can make decisions faster with personalized metrics and dashboards.
• Automatic Optimizations: Get incremental lift through AI-powered campaign optimizations, automatically maximizing ROI.

Billy Grace is designed for a range of teams and roles, including C-level executives, performance marketers, marketing managers and agencies. Customers praise the platform for giving them the insights they need, automating tasks and optimizing ad spend, which has led to substantial cost savings and better campaign results.

Pricing is based on ad spend:

• Launch: €499/month (up to 25,000 ad spend per month)
• Grow: €999/month (up to 60,000 ad spend per month)
• Expansion: €1499/month (up to 100,000 ad spend per month)
• Scale: €1999/month (up to 150,000 ad spend per month)
• Enterprise: Custom pricing for larger ad spends, with additional benefits

Billy Grace can be integrated with popular e-commerce platforms like Shopify, Magento and Salesforce Commerce Cloud. The platform is designed to handle the cookieless future and is fully GDPR-compliant, ensuring that data is tracked securely and reliably.

Check out the Billy Grace website to schedule a demo and see how their AI solution can improve your online marketing performance.

Published on July 8, 2024