If you're looking for another option to Billy Grace, Adtriba is a good option. It provides data-driven marketing analytics with neutral, cross-channel multi-touch attribution and centralized marketing measurement tools. The platform uses advanced statistical models and machine learning to automatically gather data from various sources and offer insights. It's intended to help businesses optimize marketing and make more informed budget decisions, resulting in better ROI.
Another good option is SegMetrics, which connects data from various marketing tools to optimize every stage of the sales funnel. It also includes features like lifetime value attribution, order value maximization, and customer journey tracking. With more than 90 integrations with marketing tools and advanced features like cohort segmentation and A/B testing, SegMetrics lets customers see customer journeys and make data-driven decisions for better ROI.
SegmentStream is another option worth considering. This AI-powered platform combines predictive analytics, multi-touch attribution, and media mix modeling into one source of truth. It offers automated cross-channel marketing reporting, AI-driven attribution, and recommended budget reallocation, so businesses can measure true incremental ROAS and scale ad spend with confidence.
Last, Admetrics provides a comprehensive solution for e-commerce advertising performance. It offers data-driven insights through customizable dashboards, marketing mix modeling, tracking and attribution, experimentation, and data activation. With more than 50 integrations with shops and marketplaces, Admetrics helps businesses optimize their ad spend and achieve better ROI.