Heeet

Heeet also offers a powerful revenue attribution management tool, natively integrated with Salesforce, so you can track where leads come from and revenue is generated without cookies. The platform integrates with Google Ads, Facebook Ads and other paid advertising systems, giving you a single view of key marketing KPIs in Salesforce.

Heeet also helps you avoid problems like biased data, incomplete attribution and data silos. With its advanced digital influence feature, you can see exactly how different digital channels, campaigns and keywords contribute to lead generation and revenue. The platform also helps you connect paid ads platforms to Salesforce, automatically updating campaign data and letting you track campaign performance over time.

Among its features are:

• Cookieless lead tracking: Capture UTM parameters and more on Salesforce leads and opportunities.
• Multitouch revenue attribution: See the real effect of each digital touchpoint on the customer journey and offline revenue.
• Paid platforms integrations: Pull data from Google Ads, Facebook Ads, LinkedIn Ads, Bing Ads and other platforms.
• GA4 integration: Send offline conversions to GA4 for a single view of online and offline tracking data.
• Custom attribution model: Build your own model using Heeet's advanced campaign influence in Salesforce.
• ROI simulator: See the financial effects of bidding optimizations based on real campaign revenue influence.

Heeet comes with pre-built dashboards and reports, including lead acquisition costs, paid campaigns ROI, channel revenue attribution and campaign revenue influence. The platform integrates with a variety of other tools, so you can get a complete view of marketing and sales activity.

Heeet's Ultimate Edition costs €690 per month (annual billing). The company offers onboarding sessions, email support and dedicated help for marketing teams to set up GA4 events.

Heeet is geared for companies that want to know how to get the best return on investment from their online and offline marketing. That's useful for online marketers and sales teams. Its Salesforce integration and advanced attribution abilities make it a good choice for tuning marketing operations and revenue attribution management.

Published on July 4, 2024