Question: Is there a tool that allows me to create custom attribution models and simulate ROI for bidding optimizations in my marketing campaigns?

If you want a tool to build custom attribution models and simulate ROI for bidding optimizations in your marketing campaigns, Heeet is a powerful option. It integrates with Salesforce and other paid ad platforms like Google Ads and Facebook Ads, giving you a unified view of key marketing KPIs. Heeet features include cookieless lead tracking, multitouch revenue attribution, custom attribution models and an ROI simulator. That makes it a good choice for companies that want to get a better handle on their online and offline marketing.

Another top contender is Hyros, which uses a patented AI attribution system to give you a clear view of ad performance. It tracks conversions like sales, calls and leads, and integrates with a broad range of tools. Hyros' customizable attribution models and long-term revenue forecasting are good for companies with complex marketing operations. The company's platform is designed to help businesses make better decisions and optimize ad spending.

If you need more marketing intelligence, Northbeam offers a suite of tools, including multi-touch attribution and media mix modeling. It uses machine learning models to assign conversion values to marketing touchpoints and optimize channel spend. With features like creative analytics and interactive dashboards, Northbeam helps businesses understand customer journeys and optimize marketing spend for profitable growth.