Invoca

Invoca is an analytics and automation platform that helps businesses maximize the effectiveness of their phone calls and revenue growth. With a single view of the customer buying journey, Invoca helps marketing, contact center and sales teams connect their marketing spend to offline conversions, leading to better conversion rates and revenue growth.

Some of the key features of Invoca include:

• Call Tracking and Analytics: See exactly what every call your marketing budget generates, so you can optimize ad spend and improve campaign performance.
• AI-Powered Conversation Insights: Analyze phone conversations using machine learning to gain hundreds of insights that improve digital marketing, sales and customer experiences.
• Signal AI: Build custom AI models to capture call intent, product/service interest and conversion outcomes, and optimize value-based bidding and ROAS.
• Agent Call Scoring and Coaching: Analyze 100% of calls to find areas of improvement for agents, and improve conversion rates and performance.
• Integration with Martech Tools: Activate call data in other platforms to optimize bidding, retarget callers and enrich CRMs and CDPs.

Invoca helps businesses:

• Increase Contact Center Close Rates: Up to 110%
• Boost Appointments Booked: Up to 47%
• Improve Marketing-Driven Leads: Up to 45%
• Boost Sales from Paid Search: Up to 50%

With Invoca, you can benefit from easy integrations, enterprise-grade data security and a user-friendly interface to accelerate your revenue execution. Invoca is designed for marketing, sales and contact center teams and helps drive revenue growth by providing actionable insights into phone call conversions and the entire buying journey.

Published on July 2, 2024