Question: Can you recommend a platform that helps me track and optimize my phone calls to improve conversion rates and revenue growth?

If you want to track and optimize your phone calls to maximize conversion rates and revenue, Invoca is a good option. This all-in-one analytics and automation platform offers a unified view of the customer buying journey, including call tracking, AI-powered conversation insights and agent call scoring. Invoca can help you boost contact center close rates, appointments booked, marketing-driven leads and sales from paid search, so it's a good option for marketing, sales and contact center teams.

Another top contender is Ringba, which offers sophisticated call tracking, attribution and real-time analytics. It uses AI to guide business decisions, offers IVR technology for pre-qualifying customers, and integrates with big-name marketing tools like Google Ads and Facebook Ads. Ringba is geared for marketers, call centers and pay-per-call networks, with flexible pricing levels and extensive customer support.

For companies looking for a full-featured call analytics tool, Infinity offers call tracking and conversation analytics that connect customer journeys to phone calls. The company says the platform can help you optimize marketing budget spend, improve sales and improve customer experiences. Infinity integrates with more than 45 leading technology partners and is available globally, so it's a good option for companies in many industries and of varying sizes.

Last, iovox offers sophisticated call tracking and analytics for phone, SMS, email and chat communications. With features like speech analytics, call recording and transcription, and CRM integration, iovox can help businesses figure out how to generate leads and convert them into customers. It works in multiple languages and offers several integration options, so it's a more advanced option for optimizing marketing and improving customer satisfaction.