Cresta

Cresta is a generative AI platform that helps companies improve their contact center operations by analyzing every conversation and extracting insights and best practices that drive business results. It has a variety of products geared for different industries, including airlines, automotive, financial services and retail.

Cresta's products are designed to improve sales, customer care, retention and collections through the use of AI-powered tools. Its AI Platform is trained on a company's own data to build a contextual understanding of customers, agents and processes. That lets it provide real-time guidance, answer questions accurately and automate after-call work to help agents and run contact center operations more efficiently.

Among Cresta's features are:

• Conversation Intelligence: A semantic analysis of every conversation to reveal the true drivers of contact center performance.
• Agent Assist: Real-time guidance and coaching for agents using generative AI to suggest best practices and answer questions accurately.
• Virtual Agent: Automated conversations using large language models trained on human expertise to handle customer questions.
• No-Code Command Center: A way for non-technical leaders to train, test and deploy AI models without having to write code.

Forrester Wave named Cresta a leader in real-time revenue execution platforms, a sign of its ability to help contact centers achieve transformative results. Cresta customers have seen improvements in metrics like response time, conversion rates and average handle time. The company's platform is designed to integrate with a variety of contact center platforms so it shouldn't disrupt existing operations.

With Cresta's AI technology, companies can:

• Sell More: Identify and reinforce the behaviors that drive revenue growth.
• Care Better: Provide personalized, brand-building experiences at a lower cost per contact.
• Retain More: Turn churn risks into lifelong promoters.
• Collect More: Speed up collections while reducing compliance risk.

Cresta's products are designed to be flexible and easy to use, so companies of all sizes can use them to deploy AI that delivers real results without needing a huge team of experts.

Published on June 13, 2024