Question: I'm looking for a solution that analyzes phone conversations to gain insights on customer experiences and improve sales conversions.

If you want to analyze phone calls to get a better idea of what customers are thinking and to optimize sales conversions, Invoca is a good all-purpose option. It includes call tracking, AI-based conversation analysis and customizable AI models to understand call intent and conversion results. The service dovetails with martech tools and can update CRM and CDPs, and it can help you improve contact center close rates, marketing-generated leads and sales from paid search.

Infinity is another good option, offering a more general-purpose call analytics service to help you optimize marketing campaigns and service customers better. It includes call tracking, conversation analytics and smart match, which helps you optimize marketing spend and automate operations. It's designed for many industries and can link to more than 45 technology partners, so it's a good choice for companies of all sizes.

If you're focused on sales performance, Chorus has a Conversation Intelligence platform that records and analyzes customer conversations. It includes win/loss analysis, forecasting and automated capture and analysis of communications. It's designed to help you analyze sales calls better and get more useful information out of them so you can improve your sales approach and plan followup calls better, and it's good for sales teams that want to improve their sales.

Another powerful option is Gong, which uses AI to analyze customer interactions by phone, web conferencing and text messages. It includes Forecast for setting goals, Engage for AI-powered sales automation and Gong Insights for more detailed data. It's geared for large and complex GTM teams, with tight integration with CRM software and strong security to ease the transition.