Question: How can I connect my marketing spend to offline conversions and measure the effectiveness of my campaigns?

If you want to link your marketing spend to offline conversions and measure the ROI of your campaigns, Lifesight is a powerful option. The company offers a single marketing measurement platform with tools like a Triangulation Framework for measuring marketing effectiveness across online and offline touchpoints, Goal Setting and Forecasting, Incrementality Intelligence, and Goal Progress Tracking. It supports a wide range of marketing and sales touchpoints and comes with advanced simulation tools for planning and forecasting, so it's a good option for maximizing ROI.

Another option is Adtriba, a data-driven marketing analytics platform that offers unbiased, cross-channel multi-touch attribution and unified marketing measurement tools. It uses sophisticated statistical models and machine learning algorithms to gather data from a variety of sources, including online and offline channels like social media, display ads and print. Adtriba helps companies understand the true impact of their marketing efforts and make data-driven decisions about how to spend their marketing budget.

Wizaly offers a marketing attribution and analytics platform that centralizes customer interaction data from online and offline channels. It includes media mix modeling for optimizing budgets and algorithmic attribution models to measure the true influence of touchpoints. Wizaly is built with privacy and security in mind, so it's a good option for companies that want to improve their ROI and marketing performance without worrying about data breaches.

Finally, AnyTrack offers real-time ad tracking and attribution across multiple platforms, including Facebook Conversion API and Google Ads API. It supports multiple marketing models and offers features like unified ad tracking, real-time audience tracking and one-click integrations with conversion sources. That makes it a good option for digital marketers who want to track conversions and optimize them in real-time.