AdTheorent

AdTheorent offers machine learning-based solutions to help advertisers drive real-world value. Its suite of solutions is designed to deliver results that are tailored to advertisers' needs, including predictive targeting, geo-intelligence and cross-environment mapping.

AdTheorent's solutions use machine learning to identify and engage with the people most likely to take a desired action. Predictive targeting enables advertisers to message people most likely to convert. Geo-intelligence is an advancement over traditional geo-targeting, using machine learning to identify the most relevant locations. The cross-environment map connects real-world and digital connections, enabling cross-device, relationship and visitation targeting.

The company offers a variety of vertical-specific solutions to support a range of industries, including automotive, dining, health, financial services and retail. These solutions are designed to drive campaign outcomes that are tailored to each industry's specific needs.

AdTheorent also has a privacy-first approach, ensuring that its machine learning and targeting solutions don't rely on cookies or one-to-one advertising. Its privacy-first approach means it can deliver performance without compromising consumer data.

The company has won several awards for its machine learning solutions, including the 2018 Best Location-Based Targeting Campaign, the 2020 Frost & Sullivan Digital Advertising Leadership Award and the 2022 AdExchanger Top 50 Programmatic Power Player.

AdTheorent's technology is designed to be easy to use and efficient, with automated ML model creation, real-time pacing analysis and centralized cost management. This means it's available to advertisers who want to take advantage of advanced targeting and campaign optimization.

For advertisers looking for data-driven marketing that's targeted but doesn't trample consumer privacy, AdTheorent has a range of solutions designed to improve campaign results across a range of industries.

Published on June 25, 2024