Question: Do you know of any advertising technology that can connect real-world and digital connections for cross-device targeting?

For connecting real-world and digital connections for cross-device targeting, AdTheorent offers a robust solution. Their machine learning-based system provides predictive targeting, geo-intelligence, and cross-environment mapping to engage high-probability converters. This approach eliminates cookies and ensures privacy while delivering industry-specific solutions for sectors like auto, dining, and finance.

Another strong option is Tapad, which links multiple devices to give a comprehensive view of consumers. This cross-device digital identity graph enables accurate consumer identification and enhances programmatic targeting, media measurement, and attribution. Partnerships with brands and agencies expand the graph, allowing marketers to personalize messages more effectively and measure consumer interactions better.

For those interested in ID-free targeting, Dstillery uses AI technology to build data-driven custom audiences. Without relying on cookies, Dstillery collects browsing behavior data to predict user behavior and target with precision. Their solutions include Awareness, Consideration, and Direct Response audiences, helping brands optimize advertising campaigns and achieve marketing goals.

Lastly, Taptap Digital combines advanced location intelligence and contextual relevance for real-time advertising. Featuring predictive modeling, omnichannel media buying, and data-driven branding, Taptap Digital helps brands target the most valuable audiences at scale and optimize media spend effectively. The platform ensures brand safety and provides data-driven insights for enhanced advertising.