Proximic

Proximic is a targeting platform, a suite of advanced tools for media buyers and sellers, powered by AI and contextual intelligence to engage audiences and monetize content without the use of user identifiers.

Proximic by Comscore is comprised of two main products, Audience and Content Targeting. Audience targeting lets media buyers target specific audiences based on demographic, behavioral and other attributes. Content targeting places ads alongside content that is relevant and brand safe, using filters like keywords, IAB categories and misinformation protection.

Among its features are:

• Predictive Audiences: AI-based targeting that enables incremental reach and performance without IDs.
• Contextual Intelligence: Advanced natural language processing for audience and content targeting.
• ID-Free Targeting: Options for targeting without user identifiers for better scale and precision.
• Large Data Sets: Leverages Comscore's 2M+ person double opt-in digital panel, 75M TVs, 100M CTV devices and 350K proprietary topics.
• Customizable Segments: Ability to create custom segments for more precise targeting.

Proximic is useful for media buyers and sellers. Media buyers can get better incremental reach and efficiency while media sellers can get better audience monetization and attract more buyers with privacy-first inventory curation tools. The platform is designed to work with a variety of media sellers, including video, web display, mobile or gaming and podcast or audio inventory.

There's no pricing information available, but Proximic offers a variety of options to suit different needs. You can download a list of off-the-shelf syndicated segments or create custom segments directly in your preferred platform. That makes it easy to target and optimize your advertising.

Published on June 26, 2024