Permutive

Permutive is a privacy-first audience platform that empowers publishers to monetize their audience in a responsible and effective way. With Permutive, publishers can reach and monetize 100% of their audience, solving for the open marketplace revenue decline. The platform helps build direct-sold businesses, strengthen relationships with advertisers, and target all audiences with precision and scale without third-party cookies.

Some of the key benefits of Permutive include:

• Monetize 100% of Your Audience: Solve for the collapsing addressability in the open marketplace, so publishers can target their full audience directly.
• Increase Revenue: Allow publishers to increase ad revenue and advertisers to reach their desired audience more effectively.
• Edge Processing: Run sensitive computations on users' devices, not in the cloud, for data privacy and low latency.
• Privacy by Design: Process and anonymize data on-device, minimizing the amount of data that leaves the user's device.
• Optimized for Page Speed: No cloud processing means immediate insights and audience targeting.
• Real-Time Reporting: Live campaign analysis and unlimited lookbacks offer rich audience insights.

The platform is designed to help publishers:

• Win more RFPs and re-bookings with audience insights.
• Build deeper relationships with advertisers based on data.
• Monetize their first-party data effectively.

Advertisers can also benefit from Permutive by:

• Targeting across premium publishers with precision and scale while protecting data privacy.
• Managing frequency and reach across multiple platforms.
• Harmonizing scaled targeting of standardized audiences across hundreds of publishers.

Permutive believes that direct relationships between publishers and advertisers are key to collaboration and responsible targeting. The platform helps publishers like The BBC, The Financial Times, and Insider Inc. increase ad revenue and advertisers achieve better reach and precision without third-party cookies.

To learn more about how Permutive can help you grow your revenue and build a successful direct-sold business, visit their website to speak with an expert.

Published on June 24, 2024