If you're looking for a Permutive alternative, one of the top contenders is Optable. Optable is an end-to-end data clean room platform for privacy-first advertising that includes identity management, data collaboration and activation tools, and is a powerful way to manage audience data in the post-cookie era. With a Privacy Sandbox for Chrome users and integration with big cloud providers, Optable can provide privacy and real-time insights to media owners, publishers and marketers.
Another contender is AdRoll. AdRoll is a digital advertising platform that uses sophisticated AI and machine learning to maximize marketing performance. It offers a variety of advertising options including display, video, native, retargeting and brand awareness ads. With features like advanced audience modeling, dynamic creative optimization and marketing automation, AdRoll can help you increase brand awareness and drive site visitors and conversions more effectively.
If you want to be even more targeted, Proximic uses AI-powered contextual intelligence to engage audiences and monetize them without requiring user identifiers. Its Audience Targeting and Content Targeting features ensure ads are delivered to the right audience with the right contextual relevance, using filters like keywords and IAB categories. The company's platform is designed for a wide range of media sellers and offers both incremental reach and privacy-first inventory curation tools.
Last, Yieldmo offers a global omnichannel exchange that combines privacy-compliant contextual data and machine learning to maximize ad inventory. It offers video, native and display ad formats and real-time inventory curation, making it a good choice for both buyers and sellers. Yieldmo's focus on real-time curation and pre-curated PMP deals optimized for KPIs can help publishers get the best results from their inventory.