Weborama

Weborama is a marketing platform that uses semantic artificial intelligence to help agencies, publishers and advertisers make the best of digital advertising while treating internet users with respect. The platform offers a range of tools to help you better manage customer data, better understand your target audience and get more out of your advertising campaigns.

Weborama offers a hybrid DMP/CDP (Data Management Platform/Customer Data Platform) solution, which means you can gather and centralize data from multiple sources and then use that data to build detailed and actionable profiles of your customers. This data can be used to optimize digital advertising and direct marketing campaigns in the long run, all while protecting the privacy of internet users.

Some of the key features include:

• Data & Insights: Better understand your customers using semantic AI, and get ahead of the market by identifying trends, decision triggers and actionable insights to increase volume and engagement.
• Programmatic & Media Solutions: Reach the right audience with the right message using a combination of reach and targeting for media and programmatic campaigns, with the largest cookieless and cookie-based database in Europe.
• Customer Data Platform (CDP): Manage and analyze your own data to get a single customer view and control over customer interactions.
• Data Management Platform (DMP): Collect and centralize data to qualify your audience and maximize advertising revenue.
• Weborama Studio: Use a SaaS platform to create contextual, visible and non-intrusive advertising formats.

Weborama's solutions are designed to help you cope with the end of third-party cookies and the need for consent, and to offer a future-proof way to manage data and advertising. The platform is geared for agencies and publishers looking to optimize the performance and efficiency of their marketing efforts.

Weborama doesn't reveal pricing, so interested parties should check the Weborama website for more details on pricing and plans.

Published on June 24, 2024