Seedtag

Seedtag is a contextual advertising company that uses Machine Learning and Artificial Intelligence to help global brands run targeted and efficient campaigns. The platform offers a range of solutions that allow advertisers and publishers to reach consumers in a privacy-first world without relying on cookies.

Seedtag uses sophisticated AI technology, called Liz, to analyze more than 60 million articles each day and spot trends and areas of interest. This means brands can target the right audience with precision, ensuring ads are placed in the right context that resonates with their brand. The technology also offers real-time insights and optimization capabilities to ensure the best possible performance for campaigns.

Some of the key features include:

• Contextual Intelligence: Reach consumers in their world of interest without cookies.
• Personalized Segments: Match contextual information with brand goals for the best targeting.
• Targeting Capabilities: Trust Liz's decision engine to optimize attention and performance.
• Contextual Creatives: Create formats that consumers love and that break through the ordinary world of advertising.
• Dynamic Placement Optimization: Ensure ads are placed in the best possible positions for different types of readers.
• Comprehensive Insights: Get deeper audience insights to stay ahead of the curve.

The benefits for advertisers include:

• +40% Improved attention per 000 impressions delivered
• +15% Longer view time compared to industry standard
• +10 PPT absolute brand lift in unaided awareness
• +2.5x Ad recall vs. industry standard

For publishers, Seedtag provides:

• Unparalleled audience & content understanding: Contextual audiences that are future-proofed, precise and at scale.
• User Experience: Ad relevance, beautiful creatives and intelligent ad placement.
• Premium Demand: Access to premium advertisers and high-value advertising campaigns.

Seedtag has partnered with over 8,000 premium publishers around the world and has worked with brands such as Mitsubishi and Diageo. The company's solutions are designed to offer a seamless and effective advertising experience in a rapidly evolving digital environment.

Check out the website to learn more about their solutions and see how Seedtag can help you achieve your advertising goals.

Published on June 24, 2024