GumGum

GumGum is a contextual intelligence company that uses AI to analyze digital content and deliver high-impact, engaging ads in contextually relevant places. The platform ensures ads are delivered where users are most likely to see them, without relying on cookies or personal data. This approach delivers better experiences across digital environments, accurately and at scale.

GumGum's technology, called The Mindset Platform, pairs brands with consumers by considering the user's relevant moment. It offers dynamic ad creatives, attention measurement, and real-time optimization to drive better outcomes for campaigns. By delivering ads in contextually relevant moments, the platform allows brands to meet people where they are, resulting in more effective ad spend.

Some of the key features of GumGum include:

• Contextual Intelligence: Analyzes digital content to determine the best places to place ads based on keywords, categories, threats, and sentiment.
• Attention Measurement: Gives valuable insights into how long users are paying attention to ads, allowing for real-time optimization to improve campaign performance.
• Dynamic Ad Creatives: Grab attention with interactive and visually engaging ad formats.
• Real-time Optimization: Measure and optimize campaigns in real-time to achieve the best possible outcomes.
• Brand Safety: Places ads in safe environments, adhering to industry standards such as GARM and IAB.

GumGum's solutions span a variety of industries and use cases, including display, video, in-image, in-screen and in-video advertising. The platform also offers customization options for clients to add features and interactive elements that meet their specific needs.

For publishers, GumGum's technologies increase revenue opportunities through accredited contextual technology and data. The company's exchange offers exclusive, open inventory within premium supply, and brand safety is built into every impression through integrations with vendors like HUMAN Security and NewsGuard.

GumGum is built to help brands and publishers thrive in a cookieless world, where traditional tracking methods are no longer effective. By focusing on contextual relevance and attention measurement, the platform offers a future-proof approach to advertising that puts user experience and privacy first.

Published on June 24, 2024