If you're looking for an ad platform that can target ads without using cookies or personal data, Dstillery is a good choice. The company uses AI technology to create data-driven custom audiences for ad campaigns, gathering browsing behavior data to predict how people will act. It offers Awareness, Consideration and Direct Response options, along with tools like Audience Brief Genius to pick the audience. Dstillery's ID-free technology targets audiences without using cookies or IDs.
Another good option is Anonymised, a cookieless data platform that's GDPR compliant. It matches publishers with advertisers who want to improve their marketing performance. Anonymised uses a persistent cross-publisher identifier for users who consent to the data collection and lookalike predictions for those who don't consent. It offers custom interest and intent data for targeting campaigns across all browsers and doesn't share any personal data.
If you prefer a panel-based approach, Implicit offers targeting through AI and a panel of 25,000 representative internet users. The company offers detailed reporting and transparent purchases across a variety of formats and devices, including major media companies and YouTube. Implicit's AI processes more than a billion signals to offer precise targeting and performance optimization without relying on user data.
If you're looking for data clean room solutions, Optable offers a full platform for privacy-first advertising. It includes identity management, data collaboration and activation tools, as well as a DMP for managing modern audience data. Optable also includes a Privacy Sandbox for Chrome users, which means privacy-first audience targeting and end-to-end data governance. The platform is suitable for media owners, publishers and marketers who want to integrate with big cloud providers.