LensAI

LensAI is an AI-powered advertising platform that injects ads directly into the objects it spots through video and image analysis. The technology, which can be used to monetize visual content, can fine-tune targeting by spotting objects, logos, actions and context and matching that with ads. LensAI provides a new in-image and in-video advertising option that publishers can add to their content without any manual intervention or preprocessing.

Among its features:

• New Ad Inventory: Takes advantage of previously unused in-image and in-video ad space that is highly visible to users.
• Intelligent Ads: Less intrusive, more visually appealing and more relevant to the content, so users can interact with ads in a more natural way.
• Contextual Targeting: Uses AI to analyze visual, textual and audio content to determine the most relevant contextual ad perspective.
• Accurate Targeting: Places ads within relevant visual content so advertisers can target the audience they want to reach.
• User Privacy: Targeting is based on content, not user-level identifiers, so it's a privacy-first approach.
• Flexibility in Ad Placement: Supports a variety of ad formats, including animated SVG banners, attached to specific objects or not attached, with interactive shopping features.

The technology is geared for publishers and advertisers. Publishers can generate new revenue streams with relatively little manual work by taking advantage of previously unused ad inventory. Advertisers can get a better return on investment by targeting the audience they want to reach, increasing brand awareness and enabling sales of products immediately.

Pricing details aren't disclosed, so you'll have to check the LensAI website for more information. But with its contextual ad approach and privacy-first focus, LensAI could be of interest to those looking to improve their online ad efforts.

Published on June 14, 2024