Qortex

Qortex AI's On-Stream Video Monetization platform combines AI, computer vision and programmatic advertising to create formats that are designed to delight audiences. The result is a system that can increase revenue for publishers and advertisers while avoiding the jarring nature of traditional video ads.

Some of its features:

• Contextual Targeting: Ads are targeted to the most engaging moments of a video, so the ad experience is relevant and integrated.
• Format Options: Formats are available for Web, Advanced TV and Live Video, and are designed to perform well without requiring expensive production.
• Signals: AI technology analyzes the content of the video to determine audience engagement and optimize ad placement.
• Value-Add: Monetization solutions benefit publishers and audiences.

Qortex is for publishers and advertisers. For publishers, the company offers new inventory and the ability to reach monetization potential through its Supply Side Platform. Advertisers can use it to get the best performance out of their video advertising campaigns.

Qortex offers a variety of ad formats to engage viewers:

• Slide: Ads appear in a slide-in format that doesn't interrupt the video.
• Ad Insert: Brands are inserted based on content within the video.
• Shoppable: Click-to-shop ads for instant engagement.
• Text on Screen: Dynamic messaging for better engagement.

The company also offers tools like CatapultX Mesh for fast ad insertion and a self-service tool for advertisers to run On-Stream campaigns. There are no minimums, and advertisers can reach more than 1.5 billion impressions across multiple platforms. Completion rates are 14% higher, and CTRs are 3X higher compared to traditional In-Stream ads.

Qortex has a simple pricing model with monthly recurring billing and CPM-based pricing for total distribution. Licensing and creative execution costs are separate, and custom options are available for special needs.

Qortex AI is geared for publishers and advertisers looking to transform the video ad experience. Its viewer-first approach is designed to increase engagement and revenue.

Published on June 29, 2024