If you want a platform to generate contextually targeted ads for video content that don't interrupt the video, Qortex is worth a look. The platform combines AI, computer vision and programmatic advertising to deliver interactive ad formats that are naturally embedded into video. It offers a range of ad formats, including Slide, Ad Insert, Shoppable and Text on Screen, and supporting tools like CatapultX Mesh and self-service interfaces for easy campaign setup. With Qortex, you can reach more than 1.5 billion impressions across multiple platforms and achieve higher completion rates and CTRs compared to traditional In-Stream ads.
Another contender is LensAI, which uses AI video and image analysis to insert ads into objects within visual content. The in-image and in-video advertising platform can target ads based on visual, text and audio content. LensAI is designed to be more privacy friendly since it can target content, not user-level identifiers, and it can be more effective for advertisers. The platform can accommodate a variety of ad formats, including animated SVG banners and interactive shopping features that can increase brand awareness and drive direct product purchases.
If you want to keep the user-centric ethos, GumGum has an AI-powered Mindset Platform that can deliver ads in contextually relevant areas without cookies or personal data. The platform offers dynamic ad creatives, attention measurement and real-time optimization to help you get better results from your campaigns. GumGum also offers brand safety on every impression and can be used for video, in-image and in-video ads, making it a good option for brands and publishers.
Last, Proximic offers AI-powered contextual intelligence to engage audiences and monetize content without relying on user identifiers. The Audience Targeting and Content Targeting features ensure that ads are shown alongside contextually relevant and brand-safe content. Proximic can be used with a variety of media sellers, including video, web display, mobile, gaming and podcasting, and offers flexible options for media buyers and sellers.