EX.CO

EX.CO is a publisher video technology platform designed to help publishers get the most out of their video. It lets websites show their own or syndicated video content on every page, and it can boost dwell time and page yield up to 30%.

Among its features is an AI-powered yield engine that controls video and ads to optimize revenue. Publishers can use interactive experiences to get people to sign up for newsletters and convert to paid subscriptions. The platform also offers personalized guides to match customers to products and services, increasing engagement and conversion rates.

EX.CO's video player is customizable, lightweight and adapted for mobile devices for fast loading and high engagement. The platform offers tools to curate and manage video content, including dynamic contextual playlists and real-time analytics. Its yield engine is designed to maximize revenue, and it supports a variety of monetization methods like header bidding and instream/outstream ads.

Publishers have praised the platform for increasing revenue and engagement. Some have seen 100% incremental new revenue, including on their lowest-traffic sites, which saw a 23% revenue increase. The company has also been praised for its white-glove customer service, which is a departure from the typical experience with other tech vendors.

EX.CO has two main plans, Publisher and Media Group. The Publisher plan is for single-domain publishers, with a turn-key OVP, customizable HTML5 player, automated video creation and a leading ML yield algorithm. The Media Group plan is for publishers with multiple domains or business units, with premium third-party video libraries, enterprise dashboards and a dedicated account team.

Pricing is available on request. Prospective customers can schedule a demo to discuss their needs and potential revenue growth. The company's agreement covers all video player creation, hosting and streaming costs.

EX.CO is GDPR-compliant and operates within all applicable privacy regulations. Its video technology has been used by several high-profile media companies, including Sky News, HuffPost Spain and CBS, which have seen significant increases in engagement and revenue. For publishers looking to improve their video efforts, EX.CO offers a full suite of tools to increase yield and user engagement.

Published on July 3, 2024