TheTake

TheTake brings interactive video experiences to life by empowering viewers to shop and engage with their favorite movies, TV shows, and events. It offers contextual, time-synced features such as shopping, social, polling, betting, stats, and ticketing, making it a valuable solution for the whole industry.

TheTake uses a proprietary deep learning-based system that identifies around 1,000 products per hour of content from a database of over 250 million products. This technology is integrated directly into CTV and streaming environments, providing an intuitive interface for users to access metadata. The platform supports live video streams and content libraries with low latency and expert quality control for accurate metadata generation.

TheTake is designed to benefit various stakeholders:

• Streaming Services: Enhance viewer engagement and increase average revenue per user (ARPU) with interactive experiences that create new advertising opportunities.
• Connected TVs (CTVs): Stand out with differentiated features, unlock new viewership insights, and generate additional revenue streams.
• Brands: Meet viewers in the moment with hyper-contextual placement in premium long-form content, increasing awareness, time spent, and sales.

TheTake’s technology integrates seamlessly into various platforms, including CTV operating systems and OTT applications, without impacting performance. It also offers a lightweight API for easy integration and supports dynamic ad insertion with features like frequency capping and personalization.

Trusted by industry leaders worldwide, TheTake is currently live in over 23 million Smart TVs across the US and UK, providing a new level of interactivity for viewers. The platform continuously evolves to meet the demands of the industry, ensuring a cutting-edge experience for all users.

Published on June 24, 2024