If you're looking for a technology to let people shop and otherwise interact with video streams, TheTake is a top contender. This interactive video experience platform lets people interact with movies, TV shows and live events with contextually relevant elements like shopping, social, voting, betting, statistics and ticketing. It uses a deep learning-based system to recognize products and offers a simple interface for people to retrieve metadata, so it can be used in conjunction with streaming video services, connected TVs and brands.
Another good choice is Firework, which offers interactive online shopping options through tools like shoppable videos, digital showrooms and personalized experiences. Its low-latency technology means customers can interact with products without lag, and it can be integrated with e-commerce sites using Shopify, WooCommerce and BigCommerce. The company positions its technology as helping to bridge the gap between online and offline shopping, increasing conversions, engagement and loyalty.
Storyly offers full-screen, shoppable experiences for mobile apps and websites, and it can increase engagement and conversion rates. With features like a Creative Studio for content creation, AI-powered automation and personalized content, it offers immersive digital experiences that inform business decisions through zero-party data. It's geared for retail and commerce companies, and already counts Domino's and Decathlon as customers.
If you want a more general-purpose video commerce technology, check out CommentSold. The company offers a custom video commerce website and mobile app builder, AI-generated shoppable videos, and live and social selling options. With tools like Popclips for embedding shoppable video feeds and CommentChat for automated intelligent chat, businesses can turn their e-commerce sites into video-first experiences that capture customers' attention and drive sales.