Criteo

Criteo has a full Commerce Media Platform designed to help advertisers, retailers and publishers reach and monetize audiences across many shoppable moments. The platform uses the world's largest commerce data set to give consumers richer experiences, and it offers a variety of solutions to help businesses with different needs.

Some of the highlights include:

• Commerce Media Platform: Lower cost per install compared to other channels.
• Commerce Growth: +68% revenue compared to using display alone.
• Commerce Max: 575% return on ad spend.
• Commerce Grid: +57% lift in ad spend.
• Video Advertising: Combine video with performance capabilities to reach and convert consumers.
• Contextual Ads: Enhance ads with first-party commerce data to focus on impactful placements.
• Safety Solutions: Protect brands and publishers with advanced safety features.
• Addressability: Multi-pronged strategy to address challenges faced by agencies, brands, retailers, and publishers.
• Customer Acquisition: Connect with potential customers interested in your offerings.
• Customer Reengagement: Dynamic ads to encourage customers to discover more products.
• Retail Media: Self-service platform to buy and sell retail media.
• Audience Activation: Supercharge targeting with open commerce data set.
• Retargeting: Personalized video and display ads across top publishers.

Criteo's technology uses AI to optimize campaigns, predictive bidding for optimal bids, dynamic creative optimization for real-time ad personalization, and a Shopper Graph to analyze vast data sets for shopper insights. The platform handles 700 million daily active users and 35 billion daily browsing and buying events, running 100,000 algorithm tests each year to continually improve its engine.

Criteo's resources include reports, blogs and data insights on commerce media trends and strategies, as well as customer success stories and a Trend Tracker for data and insights. The platform is designed for a wide range of businesses, including global brands, DTC and ecommerce companies, retailers and publishers, and is designed to help all achieve growth through commerce media. Check out their website to learn more about how Criteo can help with your advertising and monetization needs.

Published on June 23, 2024