Question: I need a way to optimize my ad campaigns and reduce costs, do you know of any platform that can help with that?

If you're trying to optimize your ad campaigns and cut costs, Smartly could be a good option. The all-in-one advertising platform uses AI to automate and optimize campaigns on multiple digital channels like Meta, Snapchat and Google Marketing Platform. Its tools include predictive budget allocation, automated campaign management and reporting dashboards that help you automate workflows and address common ad problems.

Another option is BrightBid, which is geared specifically for PPC and Shopping ads. The platform automates bidding and ad text creation with AI technology from Google and Microsoft, which means better campaign performance and lower ad spending. It's reported big improvements in ROI, traffic and conversion revenue, so if you're looking to improve your paid search and shopping ads without hiring a lot of people, it's worth a look.

If you want to get the most out of your campaigns while spending less money, Memorable offers an AI-based system to forecast ad creative performance. Using deep-learning models, it can identify the most important elements in each ad and offer creative analytics to guide creative choices. That can lead to a big increase in ROAS and a reduction in marketing spend, so it's a good option for marketers who want to improve their campaigns.

You could also look at ADXL for a more general-purpose, multichannel ad management system. The platform automates and optimizes ad creation, distribution and management on Google, Facebook, LinkedIn and other channels. With features like hybrid ad delivery and unified ad management, ADXL can help you cut your workload and budget while improving your return on investment, so it's good for companies large or small.