Proximic has a broad targeting system using AI and contextual intelligence. It lets media buyers target people by demographic and behavior without needing to know who they are. With features like predictive audiences, contextual intelligence and the ability to create custom segments, Proximic can handle a variety of media, including video, web display, mobile, gaming and podcast or audio inventory.
Another contender is Monetag, which is geared to monetizing audiences on all devices and platforms like websites, mobile apps and social media. It offers a variety of ad formats like popunder/pop ads, push notifications and smartlinks. Monetag screens ads to ensure they're clean and safe through partnerships with vetted advertisers and offers flexible payment terms, making it a good choice for optimizing monetization strategies across different platforms.
If you're looking for a system that's more geared to commerce and shopper experiences, Criteo has a variety of tools, including commerce growth, video ads and contextual ads. Its AI-powered system optimizes campaigns and uses predictive bidding to maximize shopper engagement. Criteo is designed to handle massive daily active users and offers detailed data insights to help businesses succeed in commerce media.