Audience

Audience is a full-fledged platform designed to help companies capture, enrich and activate their zero-party data. With a focus on interactive campaigns, Audience allows you to connect with your audience and drive conversions. Media companies will find Audience to be a suite of tools that helps them grow, engage and monetize their owned databases.

Some of the key features of Audience include:

• Campaign Creation: Build contests, sweepstakes, surveys, polls and other interactive experiences with full control.
• End-to-End Attribution: Route customers, run promotions, store data and segment data for end-to-end attribution.
• Data Enrichment: Profile and segment data, using more than 50 integrations to easily activate.
• Promotion and Database Tools: Grow and engage your audience, increase listeners and viewers, drive website traffic and capture qualified leads.
• User-Friendly Interface: Build interactive experiences using templates and easy-to-use tools.

Audience is particularly well-suited for media companies looking to increase digital engagement and revenue. With a suite of tools for data segmentation, analysis and activation, Audience enables users to create targeted promotions that attract advertisers and drive results.

Pricing is not publicly disclosed, but Audience offers flexible contract terms, including cash or barter options, discounts for multi-year contracts, and group discounts for enterprise deals. They also offer training and educational resources, including a help site, blog and quarterly webinars.

Audience has been used by more than 4,000 brands, resulting in more than 1 million campaigns created, 1 billion data points captured and 800 million interactions. Customers have reported significant improvements in audience engagement and revenue growth, with testimonials praising the platform's ease of use, data collection abilities and integration with other tools.

For companies looking to own and optimize their audience data, Audience is a powerful tool to help them get the job done efficiently.

Published on July 6, 2024