Question: I need a solution to help me build and segment my audience data, and then activate it for targeted promotions - do you know of any?

If you need a more comprehensive solution for building and segmenting your audience data, Twilio Segment is a great option. This customer data platform (CDP) ingests, cleans and activates customer data for real-time insights and personalized customer experiences. It connects to more than 450 connectors and uses AI-powered predictions to power cross-sell and upsell. Twilio Segment has flexible pricing, including a free tier, so it can accommodate a range of business needs.

Another powerful option is Optimizely Data Platform. The platform combines, segments and activates customer data in real-time, connecting to Optimizely products and more than 60 other integrations. It offers a single view of the data, segment management and real-time activation for targeted experimentation and personalization. Optimizely Data Platform is a good fit for companies looking to increase engagement and conversion by leveraging advanced data management and real-time personalization.

For a more AI-infused approach, Blueshift marries customer data with AI-powered decisioning to deliver personalized marketing across multiple channels. It includes a Customer Data Platform for building rich customer profiles and easily accessible segments, and AI-Powered Decisioning for automating marketing work. Blueshift supports email, SMS, in-app messages, website content and paid media, so it's a good option for marketers looking to optimize their marketing strategies.

Last, Audience is a suite of tools for capturing, enriching and activating zero-party data, with a focus on interactive campaigns to drive conversions. It's a good fit for media companies looking to grow, engage and monetize their owned databases. Audience lets users create targeted promotions, segment and analyze data, and achieve substantial improvements in audience engagement and revenue growth.