Lotame

Lotame's data collaboration platform, called Spherical, is designed to make data smarter, faster, and more useful to digital marketers. It lets customers onboard, connect, enrich and activate data, both internally and externally, to get better customer insights and identity-powered activation. The platform is designed to help a range of customers, including digital marketers, agencies and media owners, to better understand and reach their target audience.

Some of the key features of Lotame include:

• Data Onboarding: Onboard first-party data to unlock more value and get the most insights.
• Data Enrichment: Enrich and build unique personas, and collaborate with partners of your choice.
• Data Activation: Activate data with hundreds of connections to the digital ecosystem.
• Global Data Marketplace: Access trusted global data built for a cookieless future, with the option for custom or off-the-shelf audiences.
• Identity Spine: Stop guessing with proven identity-powered data connectivity across all screens.

Lotame's platform is designed to provide a seamless data collaboration experience, allowing customers to combine and analyze data for innovation and growth. By eliminating data silos, customers can build data-informed audiences and drive targeted marketing campaigns.

Customer testimonials show impressive results, including a 10X increase in impressions, clicks and conversions. The platform is designed to help businesses get better results by making data more accessible and actionable.

Lotame's core values include collaboration, innovation and honesty, and the company offers agnostic, interoperable solutions that are customized to meet the needs of each client. The company has a global client base across North America, Latin America, Europe, Middle East, Africa and Asia Pacific.

If you're interested in learning more about Lotame, the company invites you to book a demo to learn more about its data collaboration platform and how it can help with your specific business needs.

Published on June 27, 2024