Question: I'm looking for a solution that allows me to activate my data across multiple channels and partners in the digital ecosystem.

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Lotame

If you're looking for a way to fire up your data across multiple channels and partners in the digital ecosystem, Lotame has a robust platform. Lotame's Spherical is geared for digital marketers, agencies and media owners to onboard, connect, enrich and activate data both internally and externally. With data onboarding, enrichment and activation abilities, the platform lets you get actionable customer intelligence and identity-powered activation. It also has a global data marketplace, so it's a good option for a post-cookie world.

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Twilio Segment

Another good option is Twilio Segment, a customer data platform that ingests, cleans and activates customer data for real-time insights. It connects data into unified profiles with 450+ pre-built connectors and has abilities like generative AI for targeting audiences and predictive AI for customer behavior. The platform is geared for data engineers, marketers and product managers who want to build personalized customer experiences and optimize ad spend with first-party data.

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Optimizely Data Platform

The Optimizely Data Platform is another option. The platform unifies, segments and activates customer data in real-time across multiple channels, integrating with Optimizely products and more than 60 other integrations. It offers a unified data view, segment management and real-time activation, so it's a good option for companies that want to drive engagement and conversion with unified customer data and advanced targeting.

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Braze

For a more comprehensive customer engagement platform, Braze is another option. Braze uses AI to orchestrate personalized, real-time interactions between consumers and brands across multiple channels. It combines data from different sources into a highly personalized experience, with abilities like journey orchestration, cross-channel messaging and real-time execution. The platform is designed to be scalable and secure, so it's good for companies like retail, media, finance and travel.

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