Listrak

Listrak is an all-purpose cross-channel marketing automation platform for retailers and brands looking to boost customer engagement and revenue. The company's platform combines several channels -- email, SMS, social media, push notifications and direct mail -- into a single 360° view of each customer.

Listrak has a number of tools to help businesses manage their customer interactions. Among them:

• Journey Hub: Connect customer data from different sources and create personalized journeys across channels.
• Email Automation: Send targeted emails using tools like predictive analytics, retail segmentation, dynamic content and predictive product recommendations.
• Text Message Marketing: Boost customer acquisition and revenue with personalized SMS and MMS messages.
• Growth Xcelerator Platform (GXP): Boost list growth, onsite conversions and triggered revenue with targeted solutions.
• AI Recommendations: Offer personalized product recommendations based on data-driven insights.
• Behavioral Triggers: Turn customer behavior into touchpoints to increase engagement.
• Customer Insights: Explore and visualize unified customer data to inform marketing decisions.
• Predictive Analytics: Use AI and machine learning to forecast behavior and optimize campaigns.
• Unified Customer Data: Gather and aggregate customer signals from different touchpoints to create a single, 360° customer profile.

Listrak serves retailers and brands, with a focus on customizing its services to meet the needs of its customers. Case studies detail work with companies like Toad & Co, TOMS and Sol de Janeiro that show revenue growth and other success metrics.

Pricing isn't disclosed, but interested businesses can request a demo and discuss custom pricing. Listrak is a broad platform for businesses looking to streamline their cross-channel marketing efforts.

Published on June 28, 2024