Question: I need a marketing automation platform that can help me personalize customer journeys across multiple channels.

If you're looking for a broad marketing automation platform, Adobe Marketo Engage is a top contender. The powerful tool lets companies orchestrate and personalize customer journeys across many touchpoints, with features like marketing automation, account-based marketing, lead management and multi-touch attribution. It also integrates with other Adobe tools for better lead and account management, and is geared for B2B marketing.

Another contender is Braze, a customer engagement platform that uses AI to personalize interactions in real time across many channels. It can link data from many sources for very personalization and offers features like journey orchestration, cross-channel messaging and real-time execution. That makes it good for retail, media, financial services and travel companies that want to optimize onboarding, engagement and customer retention.

Listrak is another strong contender, a full-service cross-channel marketing automation platform. It combines email, SMS, social media, push notifications and direct mail into a single 360° view of each customer. Among its features are Journey Hub for personalized journeys, Email Automation, predictive product recommendations and Behavioral Triggers to convert customer activity into touchpoints. It's good for retailers and brands that want to improve customer engagement and revenue growth.

If you're already a Salesforce customer, Marketing Cloud Engagement is a good choice. The Salesforce marketing automation platform offers personalized marketing and automated journeys across many channels to ensure a consistent brand experience. It includes features like email marketing with AI-powered decision-making, mobile marketing, conversational marketing and cross-channel analytics. With its tight integration with Salesforce products, it's a unified customer engagement platform that can help you maximize customer lifetime value.