Optimove

Optimove is a customer-centric marketing platform that ensures marketing efforts start with the customer, not the product. The result: brands see an average 33% increase in customer lifetime value (CLTV) and 88% improvement in campaign efficiency. By putting customer data first, Optimove helps businesses build personalized marketing campaigns that drive results.

Optimove has a range of features to support customer-centric marketing:

• Real-Time CDP: Consolidates customer data into a single customer view, offering easy-to-understand insights for non-technical users and advanced insights for deeper customer understanding.
• Multichannel Decisioning: Orchestrates large-scale customer communications across multiple channels, combining messaging prioritization and customer exclusion frameworks with real-time decisioning.
• AI Optimization: Leverages OptiGenie AI to personalize marketing with insights, product recommendations and self-optimizing campaigns.
• Native Marketing Channels: Supports email, in-app messaging, digital ads, text messaging, mobile push and web push and pop-ups.
• Integrations: Enables orchestration of large-scale customer communications across multiple channels.
• Digital Experience Platform: Offers real-time personalized experiences across web, app and marketing channels.
• Smart Campaigns: Offers symmetric messaging across all touchpoints, using real-time customer and universal event data to trigger contextual messages.
• Smart Search: Offers personalized search results powered by AI, with autocorrection and content recommendations.

Optimove works with a range of industries, including iGaming, Retail, Forex, Social Games and Mobile Apps. The platform is particularly useful for businesses looking to increase customer loyalty and retention through highly targeted and personalized marketing.

Pricing is available upon request, which indicates that the company is focused on delivering customized solutions for individual businesses. Optimove's customer community, OptiCircle, offers a wealth of resources, including case studies, guides and expert sessions, to help customers get the most out of the platform.

By using Optimove, businesses can move their marketing efforts from product-centric to customer-centric, leading to increased loyalty and revenue growth.

Published on July 12, 2024