Question: I need a tool that consolidates customer data into a single customer view and provides actionable insights for personalized marketing campaigns.

If you need a broad tool to gather customer data into a single profile and offer a profile that can be used as the basis for marketing campaigns, Lexer is a good option. It gathers customer data, offers insights and enables personalized experiences to boost sales. With its Insights & Analytics for a single customer view, Marketing for personalized experiences, and Customer Service for streamlined service channels, it's a broad tool to improve customer interactions.

Tealium is another good option, offering a real-time customer data platform that connects data from more than 1300 systems and tools for a single customer view across all touchpoints. It can fuel engagement and growth programs with real-time data connections and artificial intelligence, so it's a good choice for companies that want to better understand their customers and personalize their interactions.

Twilio Segment is another contender. This CDP gathers, cleans and activates customer data for real-time insights and personalized experiences. With more than 450 prebuilt connectors, it integrates data, and with AI, it predicts customer behavior and targets audiences. That can help companies optimize advertising spending and improve cross-sell and upsell programs.

If you want to go even more AI-heavy, Insider gathers customer data and uses AI to predict behavior and personalize interactions across many touchpoints. It offers 360° customer profiles, predictive behavior analysis and journey orchestration, so it's a good choice for companies that want to use personalization to drive growth and revenue.