Lemnisk

Lemnisk is a real-time marketing automation platform built on a Customer Data Platform (CDP) that helps businesses drive conversions, retention and growth. The platform aggregates customer data from multiple sources, giving marketers a unified view of each user, and enables hyper-personalization across preferred customer touchpoints.

The platform uses a prediction layer called Ramanujan, a native AI engine that employs modern machine learning techniques like Deep Neural Network (DNN) and Q-Learning to predict the best channel and time for a user interaction. This leads to better digital interactions and conversions for customers. Lemnisk also puts data security first, with ISO 27001 and ISO 27018 certifications to protect customer data.

Here are some of the key features of Lemnisk:

• Customer Data Platform: Collects customer data from multiple sources for a unified customer view.
• Ramanujan AI Engine: Predicts the best channel and time for user interaction using AI.
• Data Security: ISO 27001 and ISO 27018 certified to ensure data privacy and security.
• Real-Time Marketing Automation: Automates personalized marketing campaigns in real-time.
• Personalization: Achieves up to 30% clicks uplift and 30 million+ data points processed.
• Customer Journey Builder: Visually creates complex workflows to personalize user journeys.

Lemnisk is used in a variety of industries, including banking, insurance, retail, telecommunications, and travel and hospitality. The platform integrates with a variety of tools, including advertising, analytics, CRM and marketing automation, to orchestrate omnichannel customer journeys at scale.

Lemnisk is best suited for enterprises looking to improve customer engagement and conversion rates through targeted, personalized marketing. Lemnisk offers a hybrid on-premise CDP solution for sensitive data while keeping other data in the cloud. This allows enterprises to have control over their customer data management.

To learn more about Lemnisk, users can schedule a free demo and check out resources like e-books, infographics and whitepapers. You can also visit their website to learn more about how Lemnisk can help you maximize your digital business opportunities.

Published on July 6, 2024