If you want to build personalized marketing campaigns to better engage customers and generate revenue, Marketing Cloud Engagement from Salesforce is a good option. It's a suite of tools that includes AI-powered email marketing, content creation, mobile marketing, conversational marketing and digital advertising. The tool is designed to help businesses build targeted campaigns to drive growth and integrates with Salesforce products for a single customer engagement strategy.
Another option is Mapp, an omnichannel customer data and marketing platform. Mapp uses AI to collect and analyze customer data, then trigger personalized marketing actions across different channels. It also includes features like advanced personalization, marketing automation and digital analytics that can help boost engagement and revenue. With its powerful customer data platform and broad integration options, Mapp is a good option for companies that want to centralize their customer data and build marketing programs.
For companies that need a flexible marketing automation tool, ActiveCampaign has a lot to offer, including personalized email marketing, automation and sales engagement options. With more than 900 native integrations, ActiveCampaign can help companies streamline customer engagement across many industries. Its AI-powered automations and detailed analytics make it easier to build and manage targeted email, SMS and digital campaigns, helping companies expand their reach and convert leads more effectively.
Last, Adobe Marketo Engage is a marketing automation tool that can help orchestrate and personalize customer journeys. It includes marketing automation, account-based marketing, lead management and email marketing tools powered by AI. Marketo Engage is particularly good for B2B marketing, where companies have longer sales cycles and need to attract, segment and nurture customers.