Salesforce

Salesforce is an AI-infused customer relationship management (CRM) tool that helps businesses of all sizes connect with customers. It brings together marketing, sales and service teams on one platform so they can work more effectively and personalize interactions in real time.

Among Salesforce's features are:

• Einstein 1: A family of products that marries CRM, AI, data and trust to give businesses a 360-degree view of customers across sales, service, marketing, commerce and more.
• AI Copilot: A trusted AI assistant that takes actions to strengthen relationships, create content and close cases faster without compromising data security.
• Data Cloud: A way to link external data to Salesforce so it can be used in CRM apps, AI, automation and custom code to deliver better customer experiences and employee productivity.
• Tableau Pulse: Provides personalized insights with contextual data across the platform, delivering AI-infused analytics everywhere.
• Slack Integration: Updates and collaborates on CRM deals and records directly within Slack, increasing productivity.

Salesforce has prebuilt solutions for financial services, healthcare, retail, manufacturing and other industries. It lets businesses modernize operations, free up time and cut costs so they can focus on customer satisfaction.

Pricing varies, with editions and add-ons that let businesses customize their approach. The Einstein 1 Edition is a unified collection of CRM, AI and data features with simplified pricing and packaging.

With Salesforce, businesses can:

• Connect with buyers more effectively and close deals faster
• Run service and support more efficiently and with higher customer satisfaction
• Boost productivity and revenue for small businesses
• Grow fast and efficiently with a single CRM system

Salesforce is for businesses of all sizes, and its flexible, integrated platform can help businesses connect with customers, grow and be more productive. A free trial lets you try out the full range of features and benefits before signing up for a plan.

Published on June 21, 2024