If you're looking for a CRM tool that brings together marketing, sales and service teams to personalize customer interactions in real-time, Salesforce is a top pick. It has a 360-degree customer view suite with AI-powered tools and Einstein AI Assistant for building relationships and creating content. And it's got other tools, too, like Slack Integration for CRM collaboration in Slack and Data Cloud for linking outside data to improve customer experiences and employee productivity.
Another contender is HubSpot, which links marketing, sales and customer service to help businesses grow. It's got a single customer view across multiple interactions and tools like AI-powered content creation, data management and automation. HubSpot is designed to scale up or down and be used by companies of all sizes and industries, so it's easier to attract leads, engage customers and optimize sales pipelines.
If you prefer a more streamlined approach, Freshsales offers an AI-powered CRM that automates sales processes and offers a 360-Degree Customer View for communicating with customers through their preferred communication channels. With tools like Smart Campaigns, Intent Scores and Automated Tasks, it's designed to increase sales productivity and simplify customer interactions.
Last, Kustomer is an all-in-one CRM designed to improve customer service with omnichannel messaging and AI-powered automations. It's got tools like a single customer view, proactive support and deep integration with more than 60 apps, making it a good choice for increasing agent productivity and customer satisfaction.