Question: Can you suggest a platform that provides a 360-degree view of customers across sales, service, marketing, and commerce?

If you need a broad platform that offers a 360-degree view of customers across sales, service, marketing and commerce, Salesforce is a top option. It offers a single CRM foundation that links all those activities to create better customer experiences and generate more revenue. The company's Einstein AI foundation speeds up work with AI-powered sales insights, scalable service and industry-specific tools. Pricing is flexible, with a Starter Suite and Pro Suite, so Salesforce can accommodate small and large businesses.

Another top option is HubSpot, which links marketing, sales and customer service to help companies grow. It offers a unified customer view across many different interactions and includes six hubs: Marketing, Sales, Service, Content, Operations and Commerce. HubSpot features include AI-powered content creation, lead generation and customer service automation, so it can accommodate businesses of all sizes and industries. Customized pricing and a lot of onboarding help means it's a relatively easy option for companies trying to revamp their sales and customer service.

If you want to use AI to get more out of your CRM, Salesforce Einstein is a collection of AI tools to help you work more efficiently and personalize sales, customer service, marketing and commerce. The foundation includes AI-powered predictive analytics, automated product descriptions and personalized customer interactions. With tools like Einstein Copilot and other AI builders, it's also got a flexible and powerful way to create and extend AI models, and it's designed to ensure AI is used responsibly and ethically.