Salesforce Einstein

Salesforce Einstein is a collection of artificial intelligence (AI) tools that can help you work more productively and personalize interactions across sales, marketing, customer service, commerce and more. By building AI directly into the Salesforce Platform, Einstein lets you build custom, predictive and generative AI experiences that are grounded in customer data and secure.

Einstein tools are designed to help you work more efficiently and engage customers more effectively:

• Sales AI: Compose emails infused with customer data, summarize sales calls with a few words, and help sales reps close deals with data-driven recommendations.
• Customer Service AI: Get the right information at the right time to resolve issues quickly and personalize customer service interactions.
• Marketing AI: Boost personalization and productivity with predictive and generative AI built directly into the marketing platform.
• Commerce AI: Personalize buyer and merchant experiences with automated product descriptions and recommendations.

The Einstein Copilot is an AI assistant embedded in every Salesforce app, helping teams get work done faster with intelligent actions and letting you expand the copilot with clicks. Other options include:

• Einstein 1 Studio: Build and extend AI for CRM with customizable actions, prompts and models.
• Copilot Builder: Expand Einstein Copilot with actions made of platform features like Flows, Apex code and Mulesoft APIs.
• Prompt Builder: Build reusable prompts based on business data to amplify tasks.
• Model Builder: Use no-code ML models in Data Cloud and manage AI models in a single control plane.

The Einstein Trust Layer governs the responsible use of AI by protecting customer data and ensuring ethics and inclusivity in AI deployment. Features like Dynamic Grounding, Sensitive Data Masking and Ethics and Inclusivity guidelines help ensure trust and accuracy when using AI tools.

Einstein pricing depends on the specific features and editions you choose. For example, the Einstein for Service add-on costs $75 per user per month (annual billing). That includes generative replies, summaries, answers, knowledge articles and Einstein Copilot service actions.

Salesforce Einstein is designed to help businesses transform by bringing AI into the workflow, increasing productivity and delivering personalized customer experiences. By using trusted AI solutions, companies can drive growth, cut costs and maintain customer trust.

Published on July 9, 2024