Blueshift is an AI-powered marketing platform that combines customer data to deliver predictions and recommendations. It includes a Customer Data Platform (CDP) for building rich customer profiles, AI-Powered Decisioning for automating marketing, and Cross-Channel Delivery to manage customer journeys across multiple touchpoints. This can help you segment audiences, predict customer intent, and suggest products and content.
Another excellent option is Insider, a customer data platform that aggregates customer data and uses AI to predict behavior. It provides 360° customer profiles, predictive behavior analysis, audience segmentation, and journey orchestration. Insider supports a wide range of touchpoints such as web, email, site search, and conversational CX, making it a versatile solution for personalizing customer experiences.
For revenue teams, People.ai offers a data platform that automates the capture of prospect and customer activities, matching them to CRM contacts and accounts. Its SalesAI tool automates manual work, assesses account health, and provides coaching recommendations. It integrates with tools like Salesforce and Slack, helping sales teams make data-driven decisions and close deals faster.