Angler AI

Angler AI is a Prospect Data Platform that helps direct-to-consumer brands maximize prospecting and customer lifetime value with cutting-edge artificial intelligence. It's a unified platform where users can get a complete view of their customers, target custom audiences with precision, and measure the true ROI of their campaigns.

Angler helps users diagnose, activate, and measure their marketing efforts with precision. This is done by securely connecting data sources to unlock meaningful insights and identifying the most likely prospects to convert. Users can then drill down to the most qualified cohorts, optimize their marketing spend and target best-fit audiences where the majority of future revenue is likely to come from.

Key features include:

• Diagnose: Securely connect data sources to unlock insights and identify prospects.
• Activate: Target qualified cohorts to optimize marketing spend.
• Measure: Validate campaign performance with cross-channel, incrementality match back analysis.

Angler's platform has processed over 11.9 trillion features and 53 TB of feature signals, making 15.9 billion predictions. This amount of data processing ensures that users have the most accurate insights and predictions.

Real-world results have shown a significant improvement in marketing efficiency. On average, Angler's customers have seen a 28% improvement in acquisition marketing performance. Specific results include a 3-month LTV increase of 20%, a 26% reduction in new CAC, a 37% increase in ROAS, and a 90% marketing efficiency ratio.

Pricing plans range from self-service tools for Shopify merchants to enterprise and non-Shopify merchants, with varying levels of support and features:

• Self-Service Tools for Shopify Merchants:
  • Diagnose (Free): Includes customer LTV insights and predictive opportunity assessment.
  • Target ($57.50/month): Adds Meta look-alike targeting segments and real-time predictive LTV campaign performance.
  • Growth Suite ($262.50/month): Includes additional features like prospecting audience segments, build customized seed lists, and campaign insights.
• Enterprise and non-Shopify merchants: Custom pricing with additional features like raw data for enrichment and premium support.

Angler AI is particularly useful for direct-to-consumer and retail brands that are struggling with the waning effectiveness of ad platforms as privacy regulations take effect. By using AI, Angler empowers users to make more informed marketing decisions and achieve better marketing efficiency ratios even in a cookieless advertising world.

Published on July 6, 2024