If you need a system to diagnose what's going wrong and then fire up your marketing with maximum precision, Angler AI could be a good choice. The company's AI-powered system for direct-to-consumer brands is designed to optimize prospecting and customer lifetime value, and it offers a full suite of tools to see the full customer base, set up custom audiences and measure campaign results across channels. Angler AI customers have seen a 28% average improvement in acquisition marketing performance.
Another strong contender is Lifesight, a unified marketing measurement platform that offers insights and data that can be used to make decisions. Lifesight has a Triangulation Framework for measuring online and offline channels, Goal Setting and Forecasting, and Incrementality Intelligence to optimize campaigns. It can connect to a range of marketing and sales channels, and it's got simulation tools for planning and forecasting. It's good for e-commerce, retail, agencies and B2B SaaS.
If you need a marketing analytics system, Marketing Cloud Intelligence from Salesforce is a strong contender. It automates reporting, gives you a single view of marketing data, and connects to more than 170 vendors. It's got AI-powered Einstein Insights, Media Planning and Pacing Optimization tools and real-time campaign performance tracking. It's good for companies with complex marketing operations.
Last, Adtriba is a data-driven marketing analytics system that offers unbiased, cross-channel multi-touch attribution and unified marketing measurement tools. It combines data from multiple sources with advanced statistical models and machine learning algorithms. Adtriba features include automated data collection, AI-based evaluation and actionable insights, so businesses can see what their marketing is doing and make data-driven budget decisions.