Integrate

Integrate is a premium cross-channel demand management platform designed for enterprise B2B demand and marketing operations teams. It helps scale marketing efforts and drive ROI by providing a range of features that connect, govern, and measure marketing data and campaigns.

Integrate offers easy integrations, trusted governance, and AI-powered insights to enhance decision-making. Key features include:

• Performance Center: AI-powered marketing analytics that provide data-driven insights into buying groups, media performance, and marketing pipeline impact.
• Cross-Channel Activations: Connect marketing channels and down-funnel technologies with bidirectional integrations and RESTful APIs to deliver quality leads.
• Data Governance: Standardize and validate lead information to ensure compliance and eliminate manual data cleaning.
• Measure and Optimize: Unify lead and account data with bidirectional connections to MAP and CRM to gauge media and cross-channel impact.

Integrate aims to improve the quality of leads, accelerate speed-to-business value, and provide AI-powered decision-making tools. According to client testimonials, users have seen significant improvements, such as a 103% increase in lead quality, 57% savings on digital media spend, and 3,000 marketing team hours saved.

Integrate is suitable for marketing operations, demand generation, and event marketing teams. It helps break down silos by connecting marketing technologies, governing lead data, and measuring performance across all channels. This leads to more predictable and measurable marketing programs that target the right buyers and accounts at the right time.

While the pricing details are not explicitly provided, Integrate offers various services and plans to help businesses maximize their investment. The platform is trusted by leading brands like Salesforce, Dell, and Avaya, and offers resources such as guides, case studies, and webinars to support users in achieving demand business value in months.

Published on July 3, 2024