Lifesight

Lifesight is a single marketing measurement platform that provides marketers with actionable data and AI-driven insights to make better decisions and maximize return on investment. With Multi-Touch Attribution, Marketing Mix Modelling, Incrementality Testing, and Causal AI, Lifesight gives today's marketers the ability to measure marketing performance across all marketing channels.

Some of the key features of Lifesight include:

• Triangulation Framework: Measure marketing performance with a proven framework that gives marketers an unbiased and comprehensive view of marketing performance across online and offline channels.
• Goal Setting and Forecasting: Set goals and get predictions to inform decisions, compare different scenarios and plan budgets with confidence.
• Incrementality Intelligence: Optimize campaigns with causal insights and incrementality adjusted reporting, so marketers can scale, reduce or eliminate marketing spend.
• Goal Progress Tracking: See how marketing drives business KPIs and track the performance of marketing strategies with active goal tracking and weekly optimization recommendations.

Lifesight is used across a range of industries, including e-commerce, retail and CPG, agencies, gaming and entertainment, travel, and B2B SaaS, so it can be used by marketers with a variety of needs.

The platform integrates with other marketing and sales channels to unify data in one place. Users can also use advanced simulation tools to plan and forecast, ensuring they get the most out of their marketing budget and campaigns.

Pricing is customized based on the user's data and marketing maturity level. A free pilot period is available to test the platform, and a demo can be requested to learn more about the full capabilities and how they can be applied to specific marketing goals.

For agencies, Lifesight offers revenue-driven solutions to help reduce media waste, lower acquisition costs and drive scalable customer growth. By using the platform, agencies can elevate their measurement stack, improve incremental marketing performance and win more media budgets.

Lifesight's AI-powered technology empowers marketers to make better decisions, drive profitable growth and future-proof their marketing measurements in the privacy-first era. It is used by top brands and agencies around the world and has delivered impressive results, including an 8% incremental lift in sales from social media ads and a 35% increase in conversions with smarter budgets.

Published on June 11, 2024