Question: I need a tool that helps me set goals and forecast marketing performance, and provides weekly optimization recommendations to track progress.

If you need a more elaborate tool to set goals, forecast performance and get weekly optimization recommendations, Lifesight could be a good fit. It combines a unified marketing measurement platform with AI-powered insights, a Triangulation Framework for channel measurement, and advanced goal setting and forecasting abilities. On top of that, it offers incremental intelligence for campaign optimization and goal tracking, so you can track marketing-driven business KPIs.

Another contender is Marketing Cloud Intelligence from Salesforce. The platform improves marketing data analysis with automated reporting and a single view of marketing data through its AI-powered Einstein Insights and a library of 170+ API connectors. It also has tools for media planning and pacing optimization, so it's a good fit for companies with sophisticated marketing operations.

For those who want more advanced AI-powered marketing measurement and media mix optimization, SegmentStream offers predictive analytics, multi-touch attribution and incrementality measurement. It helps companies optimize revenue and return on ad spend with automated cross-channel reporting and actionable budget reallocation recommendations. The service is geared for companies with a big monthly ad budget.

Last, Adtriba offers a data-driven approach to marketing analytics, including unbiased, cross-channel multi-touch attribution and unified marketing measurement tools. With advanced statistical models and machine learning algorithms, Adtriba helps companies understand the true impact of their marketing activities and make data-driven budget decisions, ultimately driving higher marketing ROI.