Upwave

Upwave is an analytics platform that gauges the success of cross-channel brand advertising campaigns. Using proprietary predictive analytics and a large pool of consumer data, Upwave offers a single platform for optimizing brand advertising across CTV, digital, social, linear and addressable TV.

Upwave's key features include:

• Daily Results Updates: Ongoing measurement of brand impact to inform optimization decisions.
• Data Visualization: Customizable visualizations that can be exported for reporting and presentations.
• Optimization Recommendations: Identifies when campaign tactics are working and when they should be adjusted.
• Target Audience Verification: Confirms campaign reach and penetration to the intended audience or behavioral characteristics.
• Customizable Dashboard: Tracks key performance indicators and cuts tailored to specific campaigns.
• Tactic-Level Controls: Evaluates the performance of every media and creative tactic.
• Real-Time Norms: Compares campaign performance to industry norms, accounting for seasonal fluctuations.

Upwave is geared for advertisers trying to demonstrate the value of their brand advertising. By offering real-time insights, it helps advertisers make data-driven decisions to optimize campaigns and get the best return on investment. The company's platform is used by forward-thinking companies trying to get better results out of their brand advertising.

Upwave has a variety of tools for different aspects of brand advertising, including:

• Brand Reach: Confirms reach, frequency and scale across channels, offering metrics beyond age and gender.
• Brand Optimization: Spends media and sends opportunity notifications to optimize campaigns.
• Brand Outcomes: Measures brand lift and forecasts customer acquisition, linking top-of-funnel metrics to bottom-of-funnel results.

Upwave is geared for agencies and brands trying to get more out of their advertising by using sophisticated analytics and AI-powered insights. Pricing isn't disclosed, but interested parties can request a platform demo to see the features and benefits firsthand. By using Upwave, advertisers can ensure their brand advertising is targeted, effective and measurable across many channels.

Published on June 24, 2024