Upwave is an analytics platform that measures and optimizes cross-channel brand campaigns. It offers daily results updates, customizable data visualization, optimization recommendations, and real-time norms. Its advanced analytics and AI-driven insights help advertisers make data-driven decisions to optimize ROI and demonstrate the value of their brand investments. It's well-suited for agencies and brands wanting to maximize the effect of their advertising across multiple channels, including CTV, digital, social, linear and addressable TV.
Lifesight is a unified marketing measurement platform with AI-driven insights and actionable data. Its features include a Triangulation Framework for measuring marketing impact across online and offline channels, Goal Setting and Forecasting, Incrementality Intelligence for optimizing campaigns, and Goal Progress Tracking for measuring marketing-driven business KPIs. The platform integrates with many marketing and sales channels and offers advanced simulation tools for planning and forecasting. This allows marketers to make better decisions and grow profitably by reducing media waste, reducing acquisition costs and driving scalable customer growth.
Blobr offers daily reports that analyze marketing trends, anomalies and patterns, automating data analysis and identifying the cause of KPI changes. It integrates with tools like Stripe, HubSpot and Google Analytics, so it's easy to get started with a 30-minute onboarding call. Blobr's AI continuously monitors data, providing proactive insights without human intervention, making it a great fit for marketing and sales domains where continuous monitoring and optimization is crucial.
For a more data-driven approach, Adtriba offers unbiased, cross-channel marketing analytics with multi-touch attribution and unified marketing measurement tools. It uses advanced statistical models and machine learning algorithms to collect data from multiple sources, providing actionable insights and helping businesses optimize their marketing budgets to achieve higher ROI. Adtriba's solutions are designed for businesses of all sizes and marketing spend, so it's a good option for optimizing marketing efforts.