Question: Can you recommend a platform that helps measure the effectiveness of cross-channel brand advertising campaigns?

If you need a platform to track the success of cross-channel brand advertising campaigns, Upwave is a good candidate. Upwave is an analytics platform that tracks and optimizes brand advertising performance across CTV, digital, social, linear and addressable TV. It offers daily reporting, customizable data visualization, optimization recommendations and AI-powered insights to help you make decisions, optimize return on investment and prove the value of your brand investments.

Another contender is Lifesight, a single marketing measurement platform that offers insights and data you can act on. It includes a Triangulation Framework to measure marketing effectiveness across online and offline channels, Goal Setting and Forecasting to inform your decisions, and Incrementality Intelligence to optimize your campaigns. Lifesight also has advanced simulation tools for planning and forecasting, which makes it a good choice for agencies and companies that want to reduce media waste and achieve scalable customer growth.

If you're a business looking for a data-driven marketing analytics platform, Adtriba offers neutral, cross-channel multi-touch attribution and unified marketing measurement tools. It combines sophisticated statistical models and machine learning algorithms to gather data from multiple sources and offer actionable insights. Adtriba helps businesses understand the true impact of their marketing efforts and make data-driven decisions about their marketing spend, ultimately leading to better ROI.

Last, Northbeam offers a range of tools for marketers, including multi-touch attribution and media mix modeling. It uses machine learning models to assign conversion values to marketing touchpoints and optimize channel spend with interactive dashboards. Northbeam helps businesses understand customer journeys and optimize their marketing to achieve profitable growth.